best way to locate fundraising telemarketer and mailing house?
May 12, 2012
Question:
best way to locate fundraising telemarketer and mailing house?
looking for fundraising tools for charitable organization based in Illinois, focusing on domestic disaster and relief only, no international causes will be considered
Best answer:
Answer by mhaize
First, if you want to be taken seriously for years to come, don’t use a telemarketer. Also, instead of a mailing house use a marketing firm. The marketing firm will know people who can mail your stuff straight from the production line that is pre-sorted, bar-coded and the price for each will be absolutely nothing more than is required… and with the marketing firm you will get more than “junk mail.” You might even find out that you don’t need to mail anything at all. For example: the greatest donors are the elderly and the well to do (usually one in the same.) Are you sure that mailers is the best way to reach them? They certainly don’t want to talk to your fundraising person on the phone, but they may very well read your internet home page… if it is well done and easy to find. They will throw the junk mail away, but they may very well watch your viral tv/internet ad… and if they DO watch it, then they will send it to a friend. I challenge you to forget the old ways of promotion. The market has changed already and more is in store. There are a host of video servers that will run your charitable spot for free (especially if it’s good) and loads of other opportunities for that WOM advertising, that are (by older standards) unconventional. If you are honestly doing a charity, PLEASE don’t waste your money. Spend some time with someone who knows the new market and how money is changing hands these days. You will probably save money and you will stand a far greater chance of success.
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Tags: Best, fundraising, House, locate, mailing, telemarketer
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