Next Generation Telecom Business Strategic Systems – Integrated Platforms Native Value Added Services – Concepts and Trends
Next Generation Telecom Business Strategic Systems – Integrated Platforms Native Value Added Services – Concepts and Trends
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Next Generation Telecom Business Strategic Systems – Integrated Platforms Native Value Added Services – Concepts and Trends
By: Marinel Rosca
Posted: Jan 02, 2011
1. General
The Business Strategic Systems (BSS) of latest generation systems include an impressive range of native building blocks – value added services domain related – integrated into some modular Product/ Solution Suite designed to penetrate saturated Markets and create strategic advantage. Such systems will position the Network(s) Operator to support services growth through a cost effective approach by: 1) capitalizing on existing investments, 2) utilizing the advantages of a full standardized and Plug’n Play modular Product/ Solution Suite and 3) push a set of specific strategic advantage Platform specific and native value added services to achieve Market differentiators using an agile approach. This article is focus on collateral value added services achieved through the implementation of the business strategic systems platforms as seen in the latest developments. It is outlined also the characteristics such platforms bring to be able to orchestrate together the new value added services set as collateral capabilities.
2. Relevance
The importance of Business Support Systems (BSS) has increased dramatically. This is because these systems play a critical role in generating and managing revenues as well as reducing service providers’ operating costs while reaching the business targets which are getting more and more complex. To have a positive impact, such solutions must integrate quickly, simply and cost-effectively into the operating environment this is why modularity and flexibility as well as standardizations are critical. From this perspective capitalizing more functionality natively (in the value added services area) on these platforms is a definite asset for the enterprise.
3. Market Differentiator
In the context of systems engineering, “modular design” is a complex approach aiming to subdivide the system into modules and layers that can be interconnected. What is aimed is a cost effective proposition of the system through reduction in cost, flexibility in design, modularity offers further benefits such as scalability and service augmentation – adding capacity and new native embedded value added services by just plugging new modules is a definite advantage. The unique bucket of value added services which is sometimes specific only to such implementations (natively embedded) makes a certain market differentiator for the OpCo in promoting unique services and revenue streams.
Players
BSS Suppliers, Convergent Operators, (Multi) Networks Operators, VARs, Resellers, MVNE(s), MVNO(s)
Modules
Operating Companies (a.k.a OpCo) willing to enable an integrated concept of Business Strategic Systems with Platform natively embedded value added services securing collateral revenue streams need the modules enumerated below as minimal foundation while searching suppliers. The Modules can be part of the same Supplier Suite or different Suppliers being plugged as 3rd parties within an integrated blend. The best would be to have an supplier securing all the deliverables rather than multiple 3rd parties to avoid integration overhead
USSD
IVR
Service Mediation
Service Billing
CRM
Service Provisioning
Service Self Care
Roaming
IPB (Inter Partner Billing)
SCP
Business Process (BP)
Point of Sales (POS)
Customer Analytics
Service Creation
Loyalty Management
Trouble Ticketing
3rd Party Web Service
Work Order Management
Resource Management
Fraud Management
Voucher Management
Finance Management
Accounting Management Reporting Management
Marketing
OSS/ J Compliance
eTOM Service Management practices compliance
SOA and Web Services compliance
Seamless customer experience on “unified channel” : Self Care Web, IVR, USSD, STK(SIM Tool Kit), Email and SMS – the ubiquitous customer access to the info. on both ways is a critical factor and Suite feature
Standardization
Business Strategic Systems (BSS) should be a native enablement for the following collateral Services considered Platform specific (natively) into the deployed platforms:
Multi-Play
Real Time Billing (RTB)
Service Controls
Spending Controls
Services Discovery
Balance Management
Notifications Management
Raw Counters Services
4. Technical
Multi-Play
The implementation of the multi-play product utilizing Business Strategic Systems as enablers may consist:
1) Pre-Requisites: Use Workflow Manager(BP) to set the Multi-Play Service
2) To the customer level:
Enable the Service
Use Service Creation to set and shape the behaviour of the service components
Use Notifications Management mechanism
Value Service: “Single Bill” Management
Real Time Billing (RTB)
As concept the real time billing (a.k.a hot billing) is the capability to perform real time billing and seamless (post/ pre) customer bill reporting through the “unified channel”. The implementation of a Real Time Billing Service utilizing Business Strategic Systems as enablers may consist of:
1) Pre-Requisites: Use Workflow Manager to set the Real Time Billing Service
2) To the customer level:
Enable the Real Time Billing Service
Use Service Creation to set and shape the behaviour of the service components
Use Notifications Management mechanism
Value Service: “Bill Shock” Management
Service Controls
The concept of service controls comes from the related “parental controls” implementations. Gated (on/ off) services have been around for some time however enabling them natively through Business Strategic Systems (BSS) proves a superior implementation and approach
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