Insurance Christmas Ball – Ballet
Lamb Creative Marketing and Consultancy (Lamb), a consultancy specialising in the insurance and financial sectors, has been appointed by Incisive Media, one of the worlds leading B2B information providers, to develop and deliver a multimedia viral marketing campaign to support fund-raising for The Childrens Trust, a national charity selected to be the beneficiary of the companys 2009 Insurance Christmas Ball. Lambs Twelve Weeks of Christmas campaign features staff from Incisive Medias Insurance Division, including Post Magazine, Insurance Age and Professional Broking, each carrying out amusing re-enactments of the twelve days of Christmas. In the first week of the campaign, Jonathan Swift, editor of Post Magazine turns his hand to stuffing a pear in a partridge – a video not to be missed – in the second week Publishing Director, Derek Peck feels the pinch from two turtle doves. The Childrens Trust is a national charity working with children who have multiple disabilities and complex health needs. The Trust will benefit from on the spot giving at the Christmas Ball and from donations made via a specifically developed online donation shop, which enables donors to see how their money will be used. Lambs campaign also reflects how donations are used by the charity with scenes showing, for example, the funding of trips for children and their carers to the Eden Project to see a Chinese pear tree and to Birdworld. Each week a new viral is running on the Insurance Balls dedicated …
December 30, 2010
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