Sales-Masters-Global

Question:

How do I go about conducting business to business sales?

I have a product that I’d like to sell to businesses. How do I go about doing this? I’ve never done B2B sales before and I have no idea where to start.

Best answer:

Answer by Claudiomar
Hi there,

As you know already, B2B sales are a little different from to customer directly. Companies tend to expect more.

Usually, B2B deals take longer to happen; we say they have a longer cycle.

Depending upon you field, it has a lot to do with credibility and an website can help you to build it but you have to keep in mind your target when you decide to build your website.

Let’s consider your company website as a shop and all companies that could buy from you as a person in your town.

We could organize this market in 6 different categories:
a) Recommenders
b) People buying more than once.
c) First time buyers
d) Enters
e) People passing by
f) Others

What you need to do is to come up with actions to move people from a category to the next.
Now, remember that you have different level of information about the people in each category; that makes it possible, and recommendable to treat people in each category in a different way.
As you can see, your web site may not help you much on moving people from category “f” to category “e”; but it can be pretty effective on moving people form category “e” into “d” and soon.
Here are some actions that can help you in each category:
From “f” to “e”:
-Advertise in local news papers, local radios, sponsor local schools teams, etc
From “e” to “d”:
-The advertises above will already drive some people to visit your site but you can get even more traffic with the next actions:
-Social Media Marketing -> you need to be active in forums, have a Facebook account for your company, have a twitter account, have a blog and keep it updated.
From “d” to “c”
-You need to give something: show the benefits and features of your product or service, test drive, try it for free, discounts, etc. But, just giving it away may not be enough. You might need to communicate what you are giving. That’s what the next action can help you with.
-Have a news letter; put your promotions in your website or blog. Use twitter to promote the discounts, etc.
From “c” to “b”
-In most cases, it has a lot to do with customer services.

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Question:

What do you think about B to B telemarketing? According to you, Is it already an old fashionned process or not

Best answer:

Answer by David N
B to B telemarketing should be banned! To me it is like spam, which is really annoying.

Add your own answer in the comments!

Question:

How can I go about finding a telemarketing job? 10 points!!?

I’m trying to get experience plus a part time or full time job as a telemarketor. How can u go about doing this? Where can I apply? What do I type in to search for the jobs? Thanks. Trying to get through school!!!

Best answer:

Answer by Leen
jobbank

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Question:

What’s the weirdest thing a telemarketer has called you about?

Best answer:

Answer by Allistar
never encountered one

What do you think? Answer below!